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A Kyiv Studio Places Its Wager on the Vertical Drama

Holywater wasn’t born as a TV business. It was in 2020 that Bogdan Nesvit and Anatolii Kasianov established the studio in Kyiv, Ukraine, and its product lineup still looks more like a mobile entertainment lab https://www.reelshorts.org/where-to-watch/ultimate-food-deliveryman/ than a streaming network. My Drama sits in a portfolio with My Passion for books, My Muse for AI and FreeBits. That range is important, because it describes a company that regards video as one of several consumer products rather than its complete identity. The vertical drama, a format that began in China as duanju and is framed 9:16 for an upright phone, was the bet it eventually made. The groups behind the sector’s largest players were Chinese and Singaporean, making this a bold market for a small Ukrainian company to enter.

Spring 2024: The My Drama App Hits the Stores

The precise date of the My Drama app hinges on which source you trust, but the app launched in spring 2024. Google Play lists March 13, 2024, the App Store shows May 9, 2024, and TechCrunch put the launch in April. Those store dates indicate that Android was first, with the iPhone version arriving about two months later. The opening slate was built around the genre’s best-loved tropes. Early titles featured The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss, names that show most of what you need to know about the style. It was not the stories themselves that ultimately set the company apart, but the partner it would soon be making them with.

Fox, $22M in Fresh Funding and a Webby Win

In October 2025, My Drama stopped being a mere startup curiosity. Fox Entertainment acquired an equity stake in Holywater, and the agreement came with a commitment to produce more than 200 vertical titles over two years. Fox-produced titles on the service include Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. Then, in January 2026, three months later, Holywater secured $22M in a funding round led by Horizon Capital. A Webby Award for Best Streaming Service from 2025 is also held by the company, which displays it on its App Store listing. Few rivals can boast what these milestones hand My Drama, namely a big American studio acting as both shareholder and producer.

My Drama Fact File

If you only have a moment, the table below offers the condensed version of the story. It brings together the ownership, legal, platform and pricing details that count most to a new viewer. The prices are those displayed in the US App Store as of September 2026. Country, platform and promotion all affect them, so treat them as a rough guide rather than a firm quote. If you ever need to contest a charge, it matters that the legal entity you deal with depends on where you live. On Google Play, the source of the install figure, the app shows 5M+ downloads.

How Watching on My Drama Plays Out

The entire category is built on the same core experience, and My Drama follows it. In this genre, episodes typically last a minute or two before a cliffhanger pushes you toward the next one, and they are vertical, sized for a phone held upright. A single story can quietly consume an evening in short bites, since series often run anywhere from 20 to 100 episodes. This drama app really distinguishes itself in the range of screens it supports. Beyond iPhone, iPad and Android, it is listed for Apple TV on tvOS 18 or later and for Vision Pro. That big-screen option is rarer than you might expect, since ReelShort’s App Store listing, for comparison, shows no Apple TV version at all. The option converts a solo phone habit into something a couple can watch together, even though a 9:16 frame will never fill a widescreen TV.

Content-wise, the catalog mixes Holywater’s own early productions with the growing Fox slate. Titles like Billionaire Blackmail and Bound by Obsession make it clear that the Fox releases stay close to the genre’s established formula. The candid caveat here is scale. The app lists 5M+ installs on Google Play, a small fraction of the 100M+ that ReelShort, DramaBox and ShortMax each show. That gap reveals where My Drama sits in 2026: a well-financed challenger rather than the category leader.

What My Drama Costs in 2026: Plans and Prices

Of the three ways Holywater sells access, the weekly pass is the main figure. In the US App Store as of September 2026, “My Drama: Full Access” costs roughly $19.99 a week. ReelShort, ShortMax, DramaWave and GoodShort list their weekly passes at about the same price in the same store, so My Drama sits level with them. From around $4.99 to $24.99, coin packs open up individual episodes. Lighter viewers have cheaper entry points than the full pass, as a separate Premium tier is listed at around $4.99 to $9.99. The figure on your own device may differ, because prices vary by country, platform and promotion. As with its rivals’ plans, the weekly subscription renews automatically until you cancel it. Four renewals of a $19.99 weekly pass add up to roughly $80 a month, so do the arithmetic before you commit.

Terms to Know Before You Pay

Most viewers pay less attention than they should to the fine print in My Drama’s terms of use. All coin purchases are final, which means no easy refund if a series lets you down after you unlock it. Also, coins are forfeited after 12 months of inactivity, so a balance you ignore for a year can simply disappear. Purchases on the web are labeled non-refundable except where the law requires otherwise. A 14-day right of withdrawal covers viewers in the EU and UK, in line with the consumer rules in those markets. Most importantly, the terms make it clear that deleting the app does not cancel your subscription. To cancel on an iPhone, open Settings, then your name, then Subscriptions; on Android, use the Subscriptions menu in Google Play. For store purchases, refunds are processed by Apple or Google, not by Holywater.

It is also worth knowing exactly who stands on the other side of the contract. US users contract with XOLY LIMITED, a Delaware company, while everyone else contracts with Holy Water Limited in Nicosia, Cyprus. Here, as with any vertical drama app, one more warning is worth making. Sites advertising modded APKs, unlimited coins or free coin generators are unofficial and are not a safe way to watch anything. If the price seems too high, the right step is cancelling the pass; do not look for a hack.

The Verdict: A Challenger Backed by Hollywood

My Drama is not the largest vertical drama app, and going by install counts it is not even close. What it offers instead is an unusual combination: a Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. For viewers, the practical upside is Apple TV support, which ReelShort, for one, does not list. A weekly pass of around $19.99 that renews quietly in the background is the drawback, the same one that dogs every rival. If you simply want the largest claimed library, ShortMax, with its 50,000+ dramas, is the more obvious choice. If you want Fox-produced romance and the option to watch on a television, the My Drama app earns a place on your home screen. Either way, create a reminder the day you subscribe, and cancel through your store account rather than trusting the delete button.